Entry fee is $1

Nominations

Interactive projects
Media
Craft
Branding and Communication Design

Description

Registration info

Integrated Campaigns

Campaigns using different tools and communication channels (with a minimum of 3 tools and channels online and offline).

project description
screenshot or project illustration (for a work page on the web site)
video-case link (up to three minutes)
list of communication channels (minimum of three) in a description
case page link (optional)

Digital Campaigns

Solutions for brands promotion with a use of digital tools and channels (incl. Digital Out of Home). Evaluation is based on strategic approach, creativity and effectiveness.

project description
screenshot or project illustration (for a work page on the web site)
video-case link (up to three minutes)
list of communication channels (minimum of three) in a description
case page link (optional)

Video

Video for TV and Digital campaigns.

project description
project illustration (for a work page on the web site)
project link (video, website)
videocase link (optional)

Non-commercial Projects

Projects in a digital environment made for non-commercial purposes (charity, educational, social etc.), except for self-promo projects

project description
project illustration (for a work page on the web site)
video-case link (up to three minutes) or a presentation board link
project link (optional)

Self-promo

Projects which aim to increase brand recognition or to alter reputation of personal brand agencies, studios and freelancers.

project description
project illustration (for a work page on the web site)
project link (optional)
video-case link (up to three minutes) or presentation board

Innovation

Any projects where, according to an author of submission, absolutely new digital solutions were applied (incl. AR, VR, 360° videos, AI projects).

project description
project illustration (for a work page on the web site)
video-case link (up to three minutes) or a presentation link
project link (optional)

Special Projects

Projects: content-based, (non)interactive, banner-based which are developed especially for a channel/platform with consideration of its specifics

project description
project illustration or presentation board (for a work page on the web site)
screencast link for interactive projects

Use of Media

Campaigns in which media channels and formats are used in a non-standart way to show brand advantages.

project description
project illustration (for a work page on the web site)
project link (optional)
video-case link (up to three minutes) or presentation board

Creative copywriting

Projects which, according to an author of submission, is an example of a copywriter’s outstanding work: ideas for campaigns, scripts, texts (for a website, a campaign, a banner, an app, social networks), names, slogans. What is assessed: uniqueness of the idea and language, compatibility of an idea with the brand needs.

project description
project illustration (for a work page on the website)
link to the full version of the text — in description
project link (link to a website, a model board, an app, a video, a banner, a special project and etc.)

Direction

Jury evaluate director’s skills, vision and methods he/she delivers brand message

project description
project illustration (for a work page on the web site)
link on video
making of (optional)

Visual effects

Animated videos and social media shows. Jury evaluate creative and technical level of the execution, new approach.

project description
project illustration (for a work page on the web site)
link on video
making of (optional)

Animation, motion-design

Animated projects: animation in video and digital projects.

project description
project illustration (for a work page on the web site)
link on video
making of (optional)

Music and Sound Design

Examples of sound editing in ad projects in digital sphere: music, background noises, sound effects, jingles, integrated audio sequence - the material varies depending on the project’s concept. What is assessed: the idea and originality of the solution, compatibility with the project’s tasks, quality of technical execution, using features from the interactive environment, the method of creation.

project description
project illustration (for a work page on the web site)
case study or a link on the project

Websites Design

Commercial and corporate sites, promosites etc.

project description
project illustration (for a work page on the web site)
a board or screen shots (up to 5, JPEG, up to 1400 X 3000 px)
project link
videocase link (optional)

Apps Design

Any apps (entertainment, service, developing, information etc) developed for mobile phones, smart phones, tablets and made for a particular brand for ad purposes.

project description
project illustration (for a work page on the web site)
working app link
video-case link (up to three minutes) or presentation board link

Illustration

Illustration in offline and online projects for commercial and promotional purposes.

project description
project illustration (for a work page on the web site)
case study or a link on the project

UX, UI & Journey Design

Websites, apps, any other interactive products which, according to a user, are easy to use (the design, the interface).

The assessment is based on the jury’s user experience and on other users’ experience of product exploitation (based on provided indicators of effectiveness).

Products have to:

– have more than 5 pages

– follow the non-linear user path.

product description
project illustration (for a work page on the web site)
project link
video-case link (up to three minutes) or a presentation link

***
In a description:

website traffic data, time spent on a page, indicator of refusals, goal achieving conversion.

Branded Games

Games that are made with a promotional purpose.

project description
project illustration (for a work page on the web site)
project link
video-case link (up to three minutes) or presentation board link

Authors of Dzen

Text in longrid format on any subject. Estimated presentation and relevance of the topic, the individual author's style.

project description project
illustration (for work card on the site)
link to the project on the Yandex.Dzen platform

Logo

Logo design or redesign for any companies, products and services

project description
project illustration (for a work page on the web site)
case study or a link on the project

Brand Identity

New branding or rebranding for any companies, products and services

project description
project illustration (for a work page on the web site)
case study or a link on the project

Promotional printed Media and Item Design

Posters, postcards, indoor and outdoor samples, t-shirts, calendars and other accessories etc.

project description
project illustration (for a work page on the web site)
case study or a link on the project