Helman Илья Лушников
This work
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nominations
Brand Identity
Task
Helman group – is company from Saint-Petersburg. It is quite difficult to imagine today's life without modern security systems. Everyone strives to protect their property as much as possible. Video surveillance systems and access control will guarantee your safety. «Helman» company is ready to provide you with the best integrated solutions for your safety. Our goal was to find perfect naming and branding for this company.
Ideas and solutions
First of all, we had to come up with the brand name. Firstly we made analytical work and compared more than 100 companies in similar business area. It was not easy to come up with a unique name which will be associated with reliability, quality, solidity and is associated with the field of activity of the company. We have chosen images which associated with reliability and protection. We also used forms of «H» and «M» letters from the name of the company in the logo. The developed logo reveals the image of the «helmet» and the «fortress
