Flakers Логомашина

Category
Branding and Communication Design
Nominations
Brand Identity
Company
Flakers
Brand
Flakers
Link

Task

Flakers is a cafe with amazingly delicious breakfasts. The creators of the project wanted to skyrocket and immediately create loyalty to the new cafe with the help of brand identity.

Ideas and solutions

The pattern of the sign consists of three clearly defined figures, which symbolically convey the ingredients of a delicious and healthy Breakfast. Milk contains a lot of protein, which is necessary for the body. It is the basis for the preparation of all dishes in the cafe. Tasty porridges are made only with fresh cow's milk, and no portion of appetizing flakes can be served without it. As the central element of the logo, the milk bottle connects other figures — a flake box in the background and a plate with cooked food. The unity of forms is a metaphor of fast cooked, home-made food, which brings joy to visitors of the cafe