Beesender Brand Identity Александр Ревяко
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Brand Identity
Task
To renew brand identity for a chat-platform to promote its products on a fast-growing market of business communication products and services.
Ideas and solutions
Beesender collects all messages into a single control center, no matter if it comes from Facebook, online-chat or another channel. It turns any raw data stream into efficient communication. First off, we sharpened the core idea of profit delivery and carried the image of a hard-working bee through a new logo and key visual for internal corporate communications. Together with expressive colors and typography the new identity easily was absorbed by marketing materials and even office design project. For external communications, we created an additional futuristic key visual. It's Maya — a smart chatbot, that looks and performs like a human, but slightly better
