Cradle Logo Александр Ревяко

Category
Branding and Communication Design
Nominations
Logo
Link

Task

To create a well-balanced and flexible logo that’s easy to adjust to different spheres and products.

Ideas and solutions

Cradle is a platform for building business applications based on Sberbank infrastructure. It is premised on a data collection&analysis system, user interface building approaches, existing business apps and a framework for launching new ones. There’s no better reference to a modern adaptive platform than… one of the oldest games in human history. Cat’s Cradle reminds us how simple and aesthetic can transformations be. And no matter whether it’s about a string figure or IT solution.