Citrus cosmic identity Roma Erohnovich
Category
Branding and Communication Design
Nominations
Logo
Company
event agency citrus
Brand
event agency citrus
Link
This work
in other
nominations
Brand Identity
Task
The task was to create a visual communication system that correctly positions the company both within the professional community and among customers; to develop a modern futuristic image for the event company of a whole new level.
Ideas and solutions
The key solution was to replace rational problem-solving algorithms with more spontaneous and empirical ones. We deliberately tried to distance ourselves from cause and effect and focused on creating an impression and emotion instead. In that new corporate identity, there are space, new-style Antiqua, a blend of unblendable things, hypnotic images and a bit of Luc Besson. Citrus’s visual communication is meant to convey emotion, not to offer you to solve a puzzle or make a witty joke.
