Rocket Science channel Давыдов Артем
Task
To tell how arrived future can help a person in the context of health and effectiveness. To make an entertaining channel about technological approach to our health, biohacking and everything useful that the modern world has to offer.
Ideas and solutions
• In order to deliver different points of view on complex healthcare topics we have attracted authors with different background: doctors; journalists from popular lifestyle and business publications such as Afisha Daily and Republic; insiders from Silicon Valley, where major health trends are forming • Easy yet ironic language to deliver the most difficult topics as if readers were our parents • Recognizable style of collage illustrations for each article. Color coding for articles on various subjects. Different formats: articles, narratives, interviews • For 6 months of existence RS channel has acquired the Master ranking (channels with the highest quality content with one of the articles having reached 7K readings), the audience has reached 26K while some articles have exceeded 10K readings and are actively commented • The channel was invited by Yandex.Zen platform to create recommendations on visual design for new authors: http://bit.ly/2H2Tm8L • General statistics of the channel (Feb.7-Aug.6): 85 articles, 231 thousand readings, CTR in the feed 4.8%, coverage 7.7 million • Examples of visual solutions and statistics screenshots: http://bit.ly/2YP4D6t
