The art of eating Черкасов Александр

Category
Branding and Communication Design
Nominations
Brand Identity
Company
Concept
Brand
Italian cuisine festival
Link

Task

Create an Italian world for everyone to get acquainted with the gastronomic culture of this country

Ideas and solutions

The main idea of the project was to create pictograms that combine traditional Italian food and national symbols. The Roman Coliseum is combined with an ice cream, the symbol of Venice is a gondola with crab. Milan is famous for its pizza, so Milan Cathedral is combined with it. Desserts and the Pisa tower are popular in Pisa, and the main attraction of Florence is the Cathedral of Santa Maria del Fiore which is combined with the famous florentine steak. Pictograms are added to the gastronomic world and they form a pattern that is the main element of the corporate identity. The color solution is made in accordance with the national coloring. Linear graphics are great for combining. Advertising posters in the urban environment are invited to visit the world of Italian cuisine.