BookBilet Theatre Company branding Le Design
Task
BookBilet Theatre Company helps to select and find tickets for cultural events. It also arranges events in Moscow and Saint Petersburg theatres. The project’s objective is refining the logo and corporate identity of the company. Emphasising the uniqueness of the service. Creating a concept of social networks design and making a pattern and corporate illustrations
Ideas and solutions
The concept is based on the image of the letter B with the tear-off part of the ticket. This shape is recognisable, it is used as a frame for illustrations and photographs. Signature colours are selected in contrast: when used together they create a special holiday mood that occurs before visiting the theatre. The corporate pattern is created from modules and can illustrate the BookBilet project generally or one of the subjects: Theatre, Concerts, Exhibitions, Workshops. Each area has its own colour which prevails in the pattern. Phrases that emphasise the subject can be embedded in the pattern
