Love&wash Черкасов Александр
This work
in other
nominations
Brand Identity
Task
Create a brand for washing clothes for a young family
Ideas and solutions
My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. The name of the brand Love&wash means that washing can bring joy. The letters in the logo repeat the basic idea and are «pressed» to each other. The clothes on the packages correspond to the type of fabric: for example, an orange T-shirt and a denim shirt hug each other on the label of the washing powder for colored clothes. Background color enhances differentiation. Typography complements the modern image of the brand, and the blue color of the text symbolizes freshness and purity. Laconic forms of packages are combined with the concept of labels. This design will be advantageous differed from other competitors on store shelves. Love&wash laundry detergent is everything a young family needs for complete happiness.
