Samowar bar Василий Хромов (для finoarte agency)
Task
Development of the identity of the bar with the post-apocalyptic concept of SAMOWAR. Brief concept of the bar: Before the great catastrophe, the bar was a huge brewery controlled by artificial intelligence. After the great catastrophe, a small part of production remained, but the artificial intelligence survived and continues to work. The origin of the name of the bar is not exactly known. Perhaps this is the former name of a huge brewery, or perhaps the nickname given to the place by survi
Ideas and solutions
The brand sign refers in its form to the spike, as a symbol of brewing, and the structural diagram of the neural network as part of the concept of the bar, it is made as if it could be an industrial sign. Additional brand signs - hops, brewing and beer are made in the same plastic. The logotype with its plasticity and modularity refers to industrial units. The principle and style of layout and graphic elements are inspired by the retro interfaces of old computers. A proprietary glitch-reception of typesetting of the text was developed with its “appearance” due to the top edge of the format, as if it appeared on the screen or was printed in automatic mode
