Kinetic show for Sberbank (SPIEF2019) Рощин Владимир
Task
The purpose - to draw attention of visitors to the stand of Sberbank at SPIEF 2019. Tasks: 1. To create unique multimedia installation which will draw attention of visitors. 2. To tell about the Ecosystem of Sberbank in an original format 3. To present products of Sberbank in an interactive format. 4. To present Sberabank as the creative innovative company. 5. To create multipurpose screen which can be used both for a kinetic multimedia show, and for videos in 16:9
Ideas and solutions
First of all we thought up unique technical multimedia installation. The big kinetic LED screen which could move. The screen could be divided into 4 parts. Each part could move independently. The uniqueness of the screen was that at its big sizes of 3x6 meters it could gather with an accuracy "pixel to pixel". When the screen was assembled, visitors couldn't imagine that screen can moove. Also installation was complemented with the hidden screen. Behind the big mobile LED screen we arranged the bright LED screen closed by black glass. Thus, when the hidden screen was switched off, nobody knew about its existence. It allowed us to create additional special effects, such as flight of images from one screen on another and many others. Installation worked in two modes. In the first mode on it there was a multimedia kinetic show about an ecosystem of Sberbank. In the second mode the screen parted on four parts and on each part there was an interactive presentation. Via tablets managers could show their presentations on the big screen. It was a fantastic result. It was one of the most interesting installation at SPIEF 2019
