A chicken farm “A bird of happiness Полина Скокова
Task
Identity of a chicken farm. The farmers Sergey and Vika have made a small farming. They enjoy their business and want to share their happiness with others.
Ideas and solutions
We have created a product for a housewife who has been tired of routine. It will help you to turn a habitual family dinner into a day-to-day magic and get the maximum pleasure from regular chicken. Title: A bird of happiness. Tagline: Happiness exists! Design concept: Fabulously delicious. Stylized popular print with its distinctive hand-made graphics and bright sunny colours refers us to the illustrations of fairy tales and emphasizes the character of the brand: an open minded caring and cheerful dreamer. We have created a character, a type and three imaginary worlds for the identity. 1. Boiling — chicken soup in the form of a lake with the bushes made of parsley. 2. Frying — meadows made of creamy souse with mushrooms. 3. Baking — a beach made of potato with onions and rosemary on a sheet. A character may be set into these realities via digital media or it’s possible to put the realities inside a character. A farm has its small manufacture. It’s a bit expensive to print packages and the edition is too great for us. That is why we have taken standard foil bags, craft boxes and pasted stickers for branding.
