Sarafan.AI: the search for products in real-time videos Nadezhda Kos
Category
Interactive projects
Nominations
Video
Company
Online Media
Brand
Sarafan Technology Inc.
Link
Task
-enrich video content with a new user-friendly functionality - offer new native Ad opportunities to advertisers - make every video shoppable and build user loyalty
Ideas and solutions
Sarafan.AI can identify products in real-time videos and find appropriate equivalents in online stores. In order to view products, the users simply need to click on the basket in the bottom left corner and products will appear automatically. There is no need to download an App for it – the service is already installed on a website video player.
