Lead magnet "How to launch mobile app" Heads and Hands
Task
The goal of the project was to create a lead magnet that will stand out on the market and show our expertise in the field, among potential customers.
Ideas and solutions
To achieve this goal, we developed a free course of 9 letters on the topic: "How to launch a mobile application." We decided to abandon the standard color schemes and illustrations that are commonly used in this context. For this project, we have developed an identity with fish. Such illustrations stand out from the rest of the courses, which talk about the development and launch of a digital product. All materials were made in the same style - advertising campaigns, landing pages, letters, posters. After a person signs up for the course, he receives a letter once a week with a lesson on the course, and after passing it, everyone is given access to posters with checklists on how to choose a contractor, whether the company needs an application, etc
