INUI Zudov Konstantin

Category
Branding and Communication Design
Nominations
Logo
Link

Task

The agency faced the task of developing a minimalist logo for the brand of clothing and accessories made from python leather. The main requirements were laconicism, the absence of complex visual forms, and premium segment implications

Ideas and solutions

Hinting at patterns of a moving snake was used as a solution. The letter spacing and width of each character inspire a feeling of confidence, selectivity, but at the same time, the logo is not without elegance, since the main customers are women