Trendreport "Consumer Behavior Trends In The Digital Age" Полянский Артем
Task
There are about 10 000 active agencies in the world and more than 360 of them are located in Russia. In this competitive environment each player is just a grain in a whole industry, where everyone fights for clients’ attention. Challenge: To stand out in a crowd of competitors To become an outstanding agency on Russian digital market
Ideas and solutions
- The reality is that not a lot of people have trend watching expertise in Russia, which is why we’ve made a decision to share our experience and insights with the industry and clients; - With help of the best experts of our agency we have made our own Trendreport - an annual manual that is essential for marketing managers and industry representatives for communication planning and marketing strategy development: https://plan-net.digital/ru2019 - Thus, just before the New Year 2018 we presented our very first Trendreport "Consumer Behavior Trends In The Digital Age". We shared our trend review and link to the Trendreport with everyone through different channels: agency website, emailing, social accounts and media. Results: 1 event took place in Moscow 350 people from the marketing industry have attended the event in December 2018 More than 2000 people downloaded a Trendreport "Consumer Behavior Trends In The Digital Age" Over 10 publications in marketing media
