LEGO® CITY: Become a HERO Михаил Моисеев
Эта работа
в других
номинациях
Креатив: копирайтинг
Анимация, моушн-дизайн
Иллюстрация
Брендированные игры
Задача проекта
Kids love Heroes. Kids want to be Heroes. So why not to give them this opportunity? Everything is possible within the LEGO® City universe!
Идеи и решения
We launched a unique online game focusing on recruitment & retention. Kids played various mini-games, completed quests, saved LEGO® City from the volcano eruption & finally became Heroes. We created more than 100 unique illustrations, 6 mini-games, 30 minutes of voice acting, more than 30 3D models were prepared. 23,5% of players passed the game to the end. They spent on the project ~20 minutes. Every 2nd player played the game more than once.
