KutiKati Логомашина
Task
KutiKati is a company that provides rent of the boats for water sports. Taking a boat, customers can ride on a wakeboard, wake surf or water ski in the open water. The equipment is completed for sportsmen needs: each boat is equipped with a halyard (a special rope) with a handle for which the athlete holds.
Ideas and solutions
The logo is a font composition, in which we see each part of the name linked to each other. Metaphorically, they depict the movement of the athlete on the waves: rushing after the boat, he repeats the path of the ship at the high speed. In combination with the corporate identity and images of the water, the logo will tell the client what the company is about without words. This logo is convenient to use. Typography font meets the modern requirements: the letters are easy to read even from a distance, and the logo is adapted to carriers— it can be stretched to any length
