The Digital Spark Of Sanity Элина Чернышова
Task
Goals: 1) To create an image of a bold team that appreciates the sense of humor and makes involving projects without losing the expertise. 2) To increase the number of loyal customers and partners of the group of companies; 3) To remind the customers that we exist in a relaxed manner.
Ideas and solutions
Idea: The digital market is full of newsletters about important news and "exciting" successes from serious men in costumes. We decided to dilute the boredom and launched a trash newsletter about digital-news and strange events of the world of the Internet and advertising. The newsletter has been sent for every 2 weeks. The subscriber list consists of clients and partners of the video company group (advertising agencies, production centers, brand representatives, media platforms, publishers). It will take less than a minute to read one email, but your day will not be the same. We all need a digital spark of sanity - it relieves fatigue, unloads the brain and gives a surge of strength for new "exciting" successes. Results: Sent more than 20 emails 21% - average opening of letters 3% - average CTR% of delivered messages 1500 subscribers - mailing list Tagline Bronze Medal in the Self-Promo nomination, 2018. We plan to continue the project: introduce new formats and headings, enter into partnerships with colleagues and try to monetize our creation.
