Which advertising agency are you? Элина Чернышова
This work
in other
nominations
Special Projects
Task
Goals: To create an engaging special project dedicated to the Advertiser’s Day Target audience: employees of Russian advertising agencies and brands-advertisers, media holdings and digital companies
Ideas and solutions
Idea: We like to make creative projects for different holidays, especially for global industry events. For example, the Adsvertiser’s Day. It is a sin to let such news out So, we made a test… The first version of the test was called «What is worse?». We let users choose the most terrible situations for an ad-man. But we changed the concept and make a test: «Which advertising agency are you?» The test consists of 9 questions about the life of any advertiser. And in the end user got the result – name of one of the advertising agencies BBDO, REDKEDS, Studio Artemy Lebedev, Possible, PRT, SETTERS, Friends. We got the personal permission and approval from each of them to use brand names in our own communication. Results: 1000 reposts of our test 4 500 total users 3 400 unique visitors 5,000 landing visits has been reached 10+ comments with discussions under each repost 1,200 unique users passed the test over the evening of October 23
