BeGroup Social Networks Элина Чернышова
Task
Goals: 1) To interest the advertising and digital market in the projects and work of BeGroup 2) To create an image of a daring team that appreciates a sense of humor and makes engaging projects. 3) Maintain the expert status of the company and employees 4) Increase customer and subscriber engagement
Ideas and solutions
Idea: Social accounts are presented by: BeSeed / BeGroup (Facebook) – central media BeSeed public (VK) BeGroup account (Instagram) BeGroup is a group of video companies. Combines three key businesses: BeSeed, BeRoll, BeER Facebook is the main account of the company with priority development. All news and PR activities are reflected here on the page Formats of publications: news and announcements from speakers and experts of the company, memes, engaging promos, video, special projects and recordings of events Tonality: cheeky. Style "one of the lads" Target audience: employees of russian advertising agencies and brand advertisers, media holdings and digital companies BeSeed is a platform for seeding and viral video promotion. Group in Vkontakte includes an audience of physical users of the platform, bloggers, musicians and producers, as well as webmasters, smm-managers and accounts owners. Formats of publications: news of the company and the overall advertising industry, video promoting tips, tutorials for working with the platform and announcements from the speakers and experts of the company. Tonality: restrained. Informative style Instagram BeGroup - a platform for publishing materials about video, blogging and promotion, as well as the life of the company. Jokes, incidents in the office, educational and informational posts, events, – everything finds a place in the Instagram account. At the beginning of 2019, a significant account revision was made to increase the involvement of the target business audience of BeGroup There are regular special projects launching to increase engagement and hype around social accounts of the company: video viruses, tests, memes, stickers for messengers Results: Facebook’s monthly audience growth is 15% Average ER% Facebook posts – 2.8% Subscribers to Facebook at the end of August 2019 – 1400 Vkontakte subscribers for the end of August 2019 – 2070
