Postcard generator on February 14th Элина Чернышова
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Special Projects
Task
Goals: Make an engaging special project dedicated to February 14. Target audience: employees of russian advertising agencies and brand advertisers, media holdings and digital companies
Ideas and solutions
Idea: We made a valentine generator for advertisers for St.Valentine’s Day Any user could visit the landing page and get a ready-made postcard or create the completely new one. Everything was made in a special style – kitch and trash. Postcards were animated in bright colors with shiny hearts and teddy bears. There were 14 ready-made postcards and 3 templates for cards without text, so, users could write something personal. Visitors can save gifs, share them with VK and Facebook friends and generate valentines as many times as them like The results were fascinating for a such simple promo: 900 visitors, 120 shares of personal valentines, 160 shares of ready-made templates. And numerous positive feedback from the audience
