Longboards line for Mini Countryman's launch Roma Erohnovich
Task
Create longboards line for Mini Countryman's launch
Ideas and solutions
For Mini, customization and personalization lie at the cellular level. In resonance with the custom culture, principles of sustainable design and functionality gave birth to a unique brand and a unique customer who cares about design and art and who is active, dynamic and modern. Mini longboard line was created for a sneak Russian preview of a new Mini Clubman, which was held on the 23rd of May at [place]. Clubman is a car that is excellent for both the city and nature. And we have shown it in our prints—nine abstract compositions based on the synergy of flowing organic forms and geometric urban shapes. Synthesis of organics and geometry is a metaphor for a city car which is perfectly suited for an ambitious countryside trip.
