UI for Lexus Interactive Installations at NAIAS-201 Roma Erohnovich
Category
Craft
Nominations
UX, UI & Journey Design
Company
Lexus
Brand
Lexus
Link
Task
Create UI design for interactive Lexus exhibition stands at NAIAS-2017, an auto show in Detroit, MI
Ideas and solutions
We created an interface for the automobile configurator on the interactive exhibition stand. When personalizing a car, the user could interact with real physical objects of both the interior and exterior of the vehicle. The second interactive installation was devoted to the most labor-intensive parts of a Lexus car that were exposed on the shelves of an exhibition stand. Exciting interaction mechanics was supported by the minimalistic user interface based on the principles of graphic design that Lexus follows
