Bookstore brand Куриленко Анастасия
Category
Branding and Communication Design
Nominations
Logo
Company
Bookstore in Konkovo
Brand
Bookstore in Konkovo
Link
Task
To develop a logo concept for a bookstore, which is located in Moscow - district Konkovo. To exclude all typical and popular elements that are often used in the logo development in the similar sphere. To make the logo simple and convenient to use
Ideas and solutions
The logo image is made with merging one of the typographic marks - a paragraph and the image of a seahorse. Why did I use precisely seahorse? If you read “Konkovo” in Russian, you might notice that the name consists of the word “horse”. That’s why I took the word as a basis, changing it to a seahorse, because in its image and plastic it looks more like a paragraph
