Advertising campaign for installing an application by users for a large taxi service Facecom Marketing & Branding
Category
Interactive projects
Nominations
Digital Campaigns
Company
LLC "Good choice
Brand
Taxi 306
Link
Task
The main task was to attract users to install a new taxi service application
Ideas and solutions
1. Multi-format layout and carousel were used. 2.We have tested more than 25 creatives. 3. Setting up the audience. Geo-targeting was launched throughout Rostov-on-Don, demographic indicators of men and women 20+ 4. Technical nuances. We linked the My Target system and AppMetrica to track the installation of the application from the advertising channel. The results. CPI: IOS - ₽ 92.45 Android - $ 100.91 CR: IOS - 11.36% Android - 11.40%
