Logo and brand identity for Open School JetStyle

Category
Branding and Communication Design
Nominations
Logo
Company
Open School
Brand
Open School
Link

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nominations

Brand Identity

Task

Open School — is a Russian educational project designed to help teachers. It contains over ten thousand of interactive lessons based on the national school curriculum and one of the world's best virtual laboratories in maths and science. Challenge - To develop a new logo and brand identity for Open School

Ideas and solutions

The new logo is not just a circle. Any emoji set has a special symbol – a Heavy Large Circle. In Japan, it is used to denote something right – in contrast to the red cross. Each user will be able to reproduce the brand identity of the school using standard system symbols in the mobile and Internet environment. It’s easy to remember and easy to recognise. Moreover, a single sign can be used as an independent element