VIZIT SMM Panda Digital
Task
To launch VIZIT brand communication on social media. To rejuvenate the brand’s audience and grab its attention with a limited budget compared to the strong competitor
Ideas and solutions
We’ve created bold communication aimed at different segments of the audience. To achieve the desired result, each publication in the brand account is intended for a particular audience and is promoted to it. At the same time, the posts remain understandable not only to a narrow segment, but they also get a response from a wide audience. Also, we are actively building the community, working with the audience both within our accounts and outside them. All this, while maintaining a general distinct tone of voice and irony, allows us to receive a greater response and attention from the audience. In the first four months of work, we achieved excellent results: — 498,521 reactions to the content (best engagement rate in the category) — 65,000 new subscribers — 317 publications in thematic public accounts on social media and in the accounts of opinion leaders — 15,290,000 viral reach
