Visa Multimedia Labirint Рощин Владимир
Task
Project goal: To highlite the VISA exhibition booth at Finopolis EXPO. To make it unique. To create image of the innovative and creative company. Tasks: 1. Attraction attention of visitors of an exhibition to the VISA booth. 2. Involvement of visitors to interaction with the stand 3. Presentation of the competition Visa Everywhere Initiative 4. Presentation of winners of a competition
Ideas and solutions
https://youtu.be/NSzOjQf1Vng For the VISA we decided to create very unusual installation. Installation which will force people to stop about the stand. Installation which will look originally, creatively. Installation which will surprise visitors. For this purpose we created a difficult mechanical labyrinth. The labyrinth is equipped with different mechanisms, such as elevators and accelerators, sensors of color and the movement, etc. Also the labyrinth is combined with screens. A part of screens was used for the entertaining purposes, and a part for presentation. Key element of the presentation were multi-colored balls. To each ball there corresponded one of presentation subjects. The labyrinth itself defined color of a sphere and started the necessary scenario. The movement of a sphere in a labyrinth and in screens was completely synchronized. Thus, an impression was made that the sphere drives over the screen and comes to life. Moreover, we created the hidden parts of a labyrinth. The viewer could observe how the sphere jumps from one screen in another. Screens among themselves are visually not connected. At this time the ball moved through hidden channels. For guests of the stand it looked as magic. The real ball drives over one screen, becomes drawn, jumps from one screen in another and from again the real ball leaves there. The result exceeded all expectations. The VISA booth became one of the most popular at an exhibition. VISA the next time confirmed the status of the creative and modern company
