Fond needs u Ruport
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Brand Identity
Task
Brief To develop the corporate identity of the non-profit organisation FOND and the guidelines for its use for various media. Corporate identity should attract maximum attention to the organisation and represent it at the Cannes Lions competition.
Ideas and solutions
Idea FOND discovers young creatives with daring ideas. Those who have desire to be discovered, to be foUnd. The task was to create FOND’s identity. What we decided — is to put “u” in FOND and create new meanings. Our idea is to inspire creatives and sponsors at the early stage of interaction with FOND's identity. The message is as simple as that — only u can achieve those things you desire, only u can change the future of the creative industry. The dynamism of the identity allows us to find many variations of use, kinetic typography has wide potential for creating inspiring, cutting-edge animations. FOND and “U” together create new message “FOND found u”.
