Going Digital Воронкова Елена
Category
Media
Nominations
Special Projects
Company
Gazprom Neft
Brand
Gazprom Neft
Link
Task
To conceptualize and design a special interactive project on the digital transformation of business based on the example of Gazprom Neft, for publication on ria.ru
Ideas and solutions
The digital transformation of business is a topic the media has only just started to pick up. It is a complex process that is dramatically reshaping the economic landscape. The special project is aimed at a broad section of the audience of ria.ru. It describes the essentials and principles of digitalization for the average person as a participant in the economy. The special project is designed as a series of cards that break down the concept of digitalization. This animated infographic uses Gazprom Neft as an example of a company adapting to the changes
