Remote management: running your business without an office Воронкова Елена
This work
in other
nominations
Creative copywriting
Task
To conceptualize and design a special content project to promote Sberbank Business Online, a helpful tool for business people who want to optimize routine tasks (computerize or outsource), for publication on ria.ru
Ideas and solutions
The special project lays out the benefits of optimization by presenting cases where business people use online services in their work. Each case involves the character switching to remote business management, and shows the advantages and disadvantages of the service. The project's design mimics online communication tools, a familiar environment for modern busy people. The characters represent people who run their businesses remotely (for example, a designer living in Bali; a top executive taking his first vacation in years, etc.). All the characters are fictional but their tips and recommendations are based on interviews with real people. The interface design is similar to social networks and messengers. Texts contain slang, emojis and other typical elements of online communication. The infographic places users in the familiar environment of online communication – just like the advertised product
