CCTV Insis App JetStyle
This work
in other
nominations
UX, UI & Journey Design
Task
Cloud-based video surveillance is the ability to watch live video from a camera or in recordings on a smartphone, computer or TV. All recorded videos are stored in the cloud on servers in the Insis data center. We needed to create an application that would allow Insis customers to conveniently monitor and manage all cameras
Ideas and solutions
CCTV Insis is a mobile application that allows you to quickly and easily access connected cameras. User can: • observe what is happening at the facility online; • view the archive of videos without getting up off the couch; • save screenshots of online broadcasts and recordings; • Combine all available cameras in one application. Before creating the application, we: - considered examples of the implementation of personal accounts of other large companies providing cloud video surveillance services, chose successful solutions. - We went through 12 popular scenarios of customer actions in the Insis office, identified problem areas and proposed solutions. - Based on these recommendations, we have developed a new design. We proposed two topics - light, familiar to users, and dark, more contrasting. The second turned out to be very popular. We worked a lot on the look of the timeline - so that all events on it could be easily read at a glance. The timeline in the mobile application helps you find the right moments even on a small screen. Events are placed in a separate tab, the user can view them separately from the current footage. In the mobile version, this helps to avoid piling up all the functions on one screen. Results after two months from the launch of the new version of the application: - the growth rate of new users (through new installations) increased 3 times, - sales grew by 7%, - outflow of users decreased by 23%, - the company went beyond the home region - a new application allowed to sell the product throughout the Russian Federation. Currently, customers work with the application in 17 cities, instead of 5 earlier, - In the stores a large number of positive reviews from customers. AppStore: https://apps.apple.com/en/app/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE%D0%BD%D0%B0%D0%B1%D0 % BB% D1% 8E% D0% B4% D0% B5% D0% BD% D0% B8% D0% B5-% D0% B8% D0% BD% D1% 81% D0% B8% D1% 81 / id1176082378 GooglePlay Market: https://play.google.com/store/apps/details?id=en
