RA'MEN bar Василий Хромов (для finoarte agency)
Task
The brand identity of the bar was supposed to convey its character: high quality product, fairly clean minimalistic interior, moderate democracy and all this without trying to portray authentic Japan
Ideas and solutions
The logo is consciously solved with the help of a nuance intervention in the character of the original font, a specially drawn M is used, which has a reference to the shape of a bowl with a ramen and a nice hint of a smile and, to the right extent, refers to Japanese typography.This simple solution allows the logo to work in both Cyrillic and Latin. In order to maintain a discreet logo in communication, a system of bright corporate graphics has been developed. At the heart of the system is the decision of each ramen from the menu to come up with an individual memorable character that matches his taste and composition. Following the determination of the nature of the ramen, he came up with a name and developed a characteristic character. The graphics are inspired by Japanese pop art and particularly Takashi Murakami. Ramen characters are used both individually in different layouts and make up graphic filling formats
