otslezhu — parcel tracking service ксения крылова
Task
Otslezhu is a service for tracking parcels by track number. The task was to create a logo and corporate identity for it. Now the logo is used on the website and in standard elements: letterheads, business cards. But in the future, Otslezhu will provide various services related to receiving parcels, for example, parcel insurance, escrow service, etc., so the logo should be recognizable and look good on different media
Ideas and solutions
The main emphasis in the logo is on cyrillic letter that matches latin «ZH». This is a bright and expressive letter both in spelling and sound. There are often difficulties with transliteration of this letter since it is written in Latin alphabet digraph «zh». For Russian-speaking users transliterated spelling is important because they have to enter the address of the «otslezhu.ru» website. We decided to turn the initially weak point of the name into its distinctive feature — this is another reason for choosing an accent on the letter zh. From the letter zh we got a universal icon, which, in addition to the letter, resembles a sight or a radar (we follow the packages, look for the packages with increased accuracy), the arrows are in the associative row “package, tracking, direction” and they point to the blue dot— here is the package and it is from all sides under control. The rest of the letters are in Montserrat font; letter gaps have been added to visually support the sign and make reference to the stencil fonts that was used in postage. The logo and its elements can scale well and look spectacular on different media: business cards, clothes, packaging boxes and even truck sides. And the logo is used on the website and not only as the logo and favicon. We use the icon with different colors to display the different statuses of the packages. For example, for a handed parcel, a green checkmark is used instead of a blue dot, for a lost parcel — a red exclamation mark, etc. And in the faq the question and answer icons are parts of the same main icon
