Travel of dream with Lenta Маркетинговое агентство CLEVER Marketing
Task
Objectives: • Customer attracton and customer retention • Developing customer loyalty • Switching the customers of the competitors to hypermarket «Lenta» • Encouragement of the customers to purchase further Challenges: • Increasing number of purchases • Increasing the amount of the average purchase • Increasing the traffic indicators • Creation of the emotional involvement of the customers
Ideas and solutions
To meet the challenge “Clever marketing” developed the mechanics and rules of the implementation of action, which included the implementation of the prize draw among the customers of the hypermarket Lenta in Vyborg. Was developed the web site: • Developing the action rules From the 14th of January to the 17th of February 2019 to become a participant it was necessary to buy something, using Lenta discount card, in excess of 1 000 roubles and to register the receipt. • Developing the site https://lenta-promo.com/ • were developed the promotional materials: leaflets, roll-up stands, posters. • Buying the prizes • Festive distribution of prizes
