Principe di Bologna Fall 2019 Трунин Алексей
Category
Craft
Nominations
Direction
Company
NO ONE
Brand
Principe di Bologna
Link
Task
Show the new collection of the Principe di Bologna brand in the format of the plot video, rather than the classic backstage shooting. Videography was necessary to carry out in parallel with the shooting of an advertising campaign, in a tight time frame.
Ideas and solutions
In this story, fog has a metaphorical meaning, it is similar to stupefying, ecstasy and pleasure, but at the same time it has the meaning of a divine begining. The models are like Adam and Eve in Eden and one step away from committing the fall, but in the end, they just dissolve into this fog. The result was a full-fledged fashionable video clip, reflecting the daring nature of the brand and its audience.
