Digital Room Гладких Екатерина
Task
It was necessary to create a point of sale, which will be another step towards customers who, on the one hand, increasingly appreciate the comfort and ease of purchase, and on the other — need a reliable assistant during the repair
Ideas and solutions
The agency's specialists created a visual concept and design project, thought out the form, the mutual arrangement of the digital showroom elements, formed drawings and working documentation for the production of the entire structure. Digital shop-in-shop is a completely new sales channel in DIY-retail. The unique combination of digital technology gives the buyer the opportunity to simulate the future of the tablet finish in his apartment. The selected materials are projected onto the video walls and floor. Inspired by the theme of "space design of the future", our team analyzed the most popular movies and games in the sci-Fi setting using the formal-stylistic method, and determined the main vectors, began to develop. The final style of the compact point of sale refers simultaneously to the futuristic architecture of Zaha Hadid, imitating biological forms, neon aesthetics of the film "Tron" and the cabin of the spacecraft, because the mass consciousness of this appearance is associated with innovation and the future
