On-Demand delivery service - Gett Delivery Полянский Артем
This work
in other
nominations
Digital Campaigns
Task
To launch Gett Delivery in the market and increase the amount of monthly orders in the service
Ideas and solutions
- First, we developed a digital strategy to generate the demand on instant delivery service. - Then we created individual ad campaigns with the messages personalized for the different audiences: DAAS B2B/B2C, C2C, Couriers - And solved the following tasks with the diverse set of 360 marketing tools: Awareness Engagement Consideration Purchase Relation/Retention To achieve this we successfully completed the following tasks: 1. Developed the style guide 2. Created animated and static banners for regular customers and e-commerce audience as part of our performance campaign. 3. Created high converting website that introduced the service features in a clear way: https://gett.delivery, 4. Ran promo and partnership programs for gender-based holidays with more than 30 bloggers and opinion leaders. 5. Ran performance campaigns: FB, IG, VK, MyTarget, Yandex, Google, programmatic OLV. 6. Created series of animated videos for OLV campaign 7. Launched an E-commerce exhibition with Gett Delivery as the main sponsor 8. Regularly worked on cost-per-lead optimization. 9. Developed content for regular e-mail newsletters. 10. Came up with personalized messages to attract the audience from Gett Taxi customer base. Results: Two times growth in an average order conversion rate for the new website; +10 % growth in brand awareness across the target audience (with organic growth); More than 20% increase on demand per 1 year (with organic growth); 9 000 000 + views of advertising materials; 7 000 000 + unique users in business segment; 70 000 visits on Gett Delivery website; 20 000 of Gett Delivery App downloads; 200 000 + deliveries completed with Gett Delivery
