The Arthouse Гладких Екатерина
Task
The Agency's specialists have developed a brand of residential complex business-class "Arthouse" Builder Red Arrow, which needs to emphasize the intimacy of the project both from the point of view of the small number of apartments, and from the point of view of scarcity of the audience of real connoisseurs of art
Ideas and solutions
Based on the conditions set by the brand name, location, audience and style of the project, the creative team decided to base the concept on the metaphor of game arts - cinema and theater. Texts in advertising communications develop an associative series, the essence of which is reflected in the brandline "New house on the stage of the city". The bright spots of a uniform fill, combined with the monochrome photo style to create the necessary accents and visual contrast. The reception of surreal collage emphasizes creativity, and strict and elegant logo solution refers to the image of the business class. Whatever you have in mind, whatever events you have planned, "Arthouse" will become a real stage for your life
