TV advertising for Alma Ceramica JetStyle
This work
in other
nominations
Animation, motion-design
Task
The Ural Plant of Ceramic Products is one of the largest manufacturers of ceramic tiles in Russia. Today it is five Italian lines and a wide range of tiles, which was appreciated not only in Russia. In 2017, the plant, together with RA Voskhod, rebranded and received a new brand platform, corporate identity and name - Alma Ceramica. We created a video for the plant to launch an advertising campaign on television
Ideas and solutions
Concept We came up with 7 catchy concepts based on the brand platform. Each had its own highlight, which the client liked. As a result, we developed a new version, which incorporated all the basic semantic elements: creativity, home, family and space for bold decisions. Stylistics We remembered childhood - how easily the most ordinary objects took on a new look thanks to imagination. And in order to convey this process of creativity and imagination in the video, we combined 3D modeling with hand-drawn animation. The video was broadcast on TV
