The Condy Nova Гладких Екатерина
Task
The Agency's task was to develop a brand of a new residential quarter – the redevelopment project of the confectionery factory "condi" in Ufa, including the strategy, identity and communication system within the key promotion channels
Ideas and solutions
Sweets make our life rich. They give it a taste, and not one, but many at once – choose any. It's freedom of expression. The combination of "confectionery" aesthetics, expression and love of creativity make every day an unforgettable event.The name "Kondi Nova" borrows the historical background of the confectionery factory "Kondi". This technique will allow to establish an instant connection with a specific location in the mind of a potential buyer, and at the same time to report that this area – something new. Individual house names correspond to the General concept and help to develop the imaginative range of the project to maintain the interest of the public at a long distance. Brandline "Taste of new urbanism" focuses on the urban environment, which will appear due to the implementation of the project
