Christmas presents with a "steel" temper Полина Скокова

Category
Branding and Communication Design
Nominations
Promotional printed Media and Item Design
Company
A complex supplier of metal products with an 85-year history.
Brand
Metallservis
Link

Task

The design concept of Christmas presents. The key task was to congratulate customers on the Christmas holidays, organically represent the scale of the company, the specifics of its activities and without losing the holiday mood.

Ideas and solutions

"Steel temper" design concept. Tagline: Everything is possible when you have a choice. The idea, on the one hand, represent the key advantage of Metallservis - a huge selection of metal products that the company offers its customers, on the other hand - it saves the Christmas foretaste for changes and new plans for the future. the design concept is about individual products of textured metal rolling wich form an integral attribute of the Christmas holidays by their shape - the symbol of the Christmas tree. Such a solution demonstrates not only the range, but also the capabilities of metals that means literally that anything can be made with them. The sense of metal was displayed by metallized mother of pearl cardboard.