DOKA GAME GLADKOV
Task
The main tasks of the project are: to name the brand, to create a logotype and elements of corporate identity.
Ideas and solutions
DOKA GAME is an intellectual funny game with friendly atmosphere that takes place in the format of command quiz. Naming. The word “Doka” means a man who has skills in some sort of things. It perfectly represents the essence of intellectual command game where every player has their own knowledges. Concept of logo. As far as an owl is a well known symbol of wisdom, intellect, mystery and secrets we took the character of an owl as the base for our logo concept. However the symbol of an owl is too commonly used so we had an aim to develop a unique sign based on an owl. We decided to use eyes as mostly characteristic part of an owl and found the similarity with other attributes of the game: round tables in a cafe where players sit, a round lamp which looks like a globe (customers ’equipment for the game) etc.
