VMESTE — real estate agency Chernika
This work
in other
nominations
Brand Identity
Task
Task: - development the new naming and identity for a real estate agency in St. Petersburg Objectives: - create a new image of a real estate agency, create a new image of the company to attract a younger audience - form a trusting friendly image of the brand, get away from the old association with the faceless typical real estate agency, which are many on the market
Ideas and solutions
Main message: If you are together, then no one will break you, and individually, it is also easy to defeat you, as well as breaking a couple of straws. Construct: Business is a family, and children are employees. Consistency <> Systematic. Coordinate system - a complex of definitions that implements the coordinate method, that is, a way to determine the position and movement of a point or body using numbers or other symbols. Family, individual is the point. The position of a point in the system is determined by the values of the parameters of the coordinate surfaces passing through this point. This can be interpreted as an approach to selecting a house according to the individual parameters of each family. The set of coordinates is a family. The point coordinate is the value of an individual unit, a family with unique values inherent only for it, such features as reliability, loyalty, trust, understanding, honesty and respect. Business is a family, and children are employees. The set of coordinates is families that confidently build the result of their history, love and reputation. Systematicity is expressed in the step of the system itself - this is the installation of the location of the point according to the parameters of the given coordinates. This is the vector that produces the result. Each of the following steps leads to movement in space, progression, success both in business and in life. While a single point showing “constancy” incorporates all the attributes such as “love of work”, “passion”, “common interests”, “relations”. A point within the system is complete in itself, but only with others, is the strength and confidence of the company visible: its growth, its many years of experience, it's hard and long work. Together (Vmeste).
