Survival is not a choice Гладких Екатерина
Task
It was necessary to work on the concept and visualization of the action "For someone survival is not a choice". A series of associative illustrations draws Parallels between travelers and people without a home
Ideas and solutions
The idea of the action was born from the comparison of life on the streets of a big city with the struggle against the elements. Here and there, the same methods and equipment can help, but if tourists do it for the sake of testing their own strength, then for a homeless person survival in extreme conditions is not a choice, but a terrible need. By drawing a visual parallel, we emphasize the deep contradiction that lies between the two situations. As part of the campaign, 1% of the cost of all goods purchased in the store will be sent to the work of the "Night shelter", in which up to 40 people will be able to spend the night in warmth and safety all year round, from the charity organization "Homeless" - the oldest public organization in Russia that helps homeless people
