AR-promotion of the DOZOR True Magic Show Чернявская Наталья
Category
Interactive projects
Nominations
Integrated Campaigns
Company
OOO "Ministerstvo Magii"
Brand
DOZOR TRUE MAGIC SHOW
Link
This work
in other
nominations
Digital Campaigns
Innovation
Special Projects
Use of Media
UX, UI & Journey Design
Promotional printed Media and Item Design
Task
Attracting potential visitors and increasing the amount of tickets sold were the main purposes of the project. Besides, we sougt to add some more wonderful elements to the overall magic show.
Ideas and solutions
By using the ARLOOPA app a potential customer can see the real magic behind the DOZOR magic show. Also, they are able to buy a ticket with an attractive discount by using a hidden promocode.
