Rainbow Summer Camp – Friends Zone Maria Chechelova
Category
Craft
Nominations
Illustration
Company
Mosgortur
Brand
Raduga
Link
Task
“Raduga” means rainbow in Russian. And it’s also the name of an old soviet summer camp in Moscow suburbs. Now that the camp is being renovated, it required a thorough branding update along with the new wayfinding system
Ideas and solutions
Agency created a brand character based on the famous Slinky toy that represents the joy and playfulness that kids experience in Raduga.
