Simfonia Krasoty (Beauty Symphony) Креативное Агентство GreenMars
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Brand Identity
Task
Simfonia Krasoty is a chain store involved in selling professional cosmetics and accessories. At the time of the start of work, it included 12 stores in different cities of Russia. In addition, the company has plans to produce cosmetics under its own trademark in the nearest future. Our goal was to visually update the brand glorifying beauty. The tasks were to increase awareness, develop common rules for scaling the brand's visual identity for further growth and development of the chain stores.
Ideas and solutions
The logotype is a combination of minimalistic typography and the abbreviation CK, made as a golden emblem. The logo was developed together with the concept of color composition and pattern. As the brand graphics, we offered several color compositions to choose from. Our task was not to evoke association with the natural ingredients. On the contrary, we wanted to show bold, diverse colours, like the company's products, at the same time maintaining a sense of style and harmony. Brand graphics consist of five colours. The combination of different colours of the pattern shows a huge range of solutions offered by the company. Bright and juicy colours, against the background of the usual signs, will attract the attention of shopping center visitors. Visual identity is perfectly suitable for different formats and media. Colours are appropriate both for packaging and for corporate documents. Shopping facilities were re-designed by the Customer in accordance with the new style. We can assure you that the brand has changed for its customers. It became even more attractive for both current and potential Customers. This is confirmed by the numbers. After the rebranding, the number of stores increased to 19. And, according to Google Trends and Yandex Wordstat services, awareness increased by 50%-80%
